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The New Hulu Plus Experience for iPad is Here

June 6th, 2013 by Bao Lei and Rhon Manlapaz Software Engineer / Senior UX Designer

At Hulu, we sweat a lot of things: details, pixels, and especially, user experience. Today, we’re excited to show off the results of that sweat: meet our new and improved Hulu Plus experience for iPad.

We’ve redesigned the app from the ground up, focusing on discoverability, efficiency, and our overall user experience. There is such a wealth of great content out there, an embarrassment of riches in this golden age of television – and we know how overwhelming all of these choices can feel. I mean, our Hulu Plus queues each have hundreds of episodes waiting for our viewing pleasure, and sometimes the hardest part of the day is making the choice between “Family Guy” and “One Life to Live” (don’t judge). So we’ve really focused on developing several new ways to make your favorite shows, and your favorite new shows you never even knew existed, easier to find.

With the latest Hulu Plus experience on iPad, when you see an image of an unfamiliar show, movie or episode, touch it to trigger our new discover panel. If you tap a show, we’ll show you the first, next, or latest episode to watch, depending on your viewing history with that show. If you tap an episode, we’ll give you a summary and some info on that episode to help you decide whether this is something for you. And if you’d rather continue looking, a simple swipe right or left will let you browse collections and seasons effortlessly, like looking through that crate of records or a shoe box of the most awesome baseball cards a week’s allowance could buy, except all much more 2013.

Now imagine you’re in the middle of watching an episode of one of your favorite all-time shows, but have a burning desire to multitask and look for something else to watch, but at the same time don’t want to stop the video for fear of not finding out who Cartman’s dad is. Touch the video and pinch your fingers together to minimize what you’re watching. The video will continue playing and you can carry on with using the app to do anything else you’d like while it does. As soon as you start to play something else, the minimized player will disappear.

And if you’re watching a show you already know and love, like “New Girl”, and you’re desperately trying to find that one single episode where Schmidt says something funny (which is just about every episode…but I digress), just touch the image of a season or episode and navigate episode descriptions easier than ever before.

We’ve added a ton of other goodies like editorial curated collections, inline playback of clips, and improved search (tip: hit “enter” after searching). We can sit here all day and tell you why we’re so excited about the new and improved Hulu Plus app on iPad, but why don’t you download the app and see for yourself?

Happy watching – it’s an honor to innovate on your behalf! Please let us know what you think of the app.

Last comment: about 7 hours ago 4 Comments

The New Hulu Plus Experience Coming to a Living Room Near You…

May 31st, 2013 by Dave Herman Senior Product Manager, Living Room

Starting today, we’re excited to roll out a new and improved Hulu Plus experience on Samsung Smart TVs and select Blu-ray players*, Roku set-top boxes, and coming soon to the Wii console from Nintendo. The team of engineers at Hulu’s Seattle office has been hard at work enhancing and refining the user experience on these devices, and we hope you’re going to love the beautiful new Hulu Plus experience we’ve created for you.

Users can now enjoy their favorite shows and summer entertainment, including Hulu original and exclusive shows, through the new Hulu Plus experience on their favorite living room devices. In the fall of last year, we rolled out the new Hulu Plus living room experience, and the feedback from users has been extremely positive. We’re pleased to update the experience across millions of Samsung and Roku devices today, and on Wii soon, including:

    Artwork. Larger and more vivid artwork, easier navigation.
    Trays. Tray-style format allowing you to scroll through recommendations, popular shows and movies, top 100 clips, movie trailers and a new “Shows You Watch” feature that lets you jump straight to the latest episodes of the shows you regularly watch.
    Search. Updated search experience providing a simpler way to find content with results that appear directly beneath the search.
    Controls. Playback is simplified with clean and intuitive controls: press up or down to display the playback menu, or left or right to fast-forward or rewind.
    Hulu Kids. Brings Hulu Kids section to the living room, letting your family enjoy commercial-free children’s shows from your couch.
    Easy Access. Simple to sign up for Hulu Plus directly from within the app.

We’re excited to show you today’s new Hulu Plus experience as the latest development coming out of our talented team in our Seattle offices. This is all part of our ongoing commitment to innovating on behalf of our users – please let us know what you think of the new design.

Happy summer watching!

*Inclusive of 2012 and 2013 Samsung Smart TVs and select Blu-ray players.

Last comment: about 8 hours ago 79 Comments

New Asian Titles on Hulu and Hulu Plus

May 14th, 2013 by Sarah Craig

In celebration of Asian-Pacific American Heritage Month, Hulu is adding some new and exciting titles to its Chinese, Japanese and Korean libraries.

Launching today are several entertaining Korean dramas, such as My Sassy Girl (dir. Jae-Young Kwaek), 200 Pounds Beauty (Young-Hwa Kim), and action drama Crying Fist (Seung-Wan Ryoo with Oldboy’s Min-Sik Choi). And just in time for the 2013 Cannes Film Festival, prior year Cannes selections Hahaha, Virgin Stripped Bare by Her Bachelors (Sang-Soo Hong), and A Brand New Life (Ounie Lecomte), all from Korea, are now available on Hulu and Hulu Plus.

The famed Oldboy trilogy is available on Hulu Plus until June 30th. The sci-fi cult classic is about a man determined to find his kidnapper who imprisoned him for 15 years. The film has been recognized at numerous festivals, and took home the Grand Prize of the Jury at Cannes in 2004.  Enter the world of director Chan-Wook Park with Oldboy, Sympathy for Mr. Vengeance and Lady Vengeance.

New Chinese dramas, such as Love In a Puff (Ho-Cheung Pang), The Soul Of Bread (Pin-Chuan Kao), and Don’t Go Breaking My Heart (Johnnie To) made their Hulu debut in the Chinese film category as well.

Continue your journey into cinematic history with the Criterion Collection, which features masterpieces by Akira Kurosawa, Masaki Koboyashi and Nagisa Oshima, among many others. Brand new Criterion titles never before seen on DVD are coming exclusively to Hulu soon, so stay tuned.

Experiencing Asian titles can be as simple as adventuring through one of our many categorized playlists, such as New Asian Films on Hulu, Chinese or Korean Dramas and A Beginner’s Guide to Korean Dramas. And, if you are just in the mood for some action-packed brawls, check out the Asian Fight Films tray to get your fix without having to leave your couch.

 This summer it is easy to escape to Asia with Hulu and Hulu Plus.

 

Last comment: about 12 hours ago 5 Comments

Hulu Plus now on Windows Phone 8

May 6th, 2013 by Karan Nischol Product Manager

At Hulu, we obsess over making TV viewing delightful and convenient to our users: When they want it, where they want it and how they want it. Carrying that story forward is Hulu Plus for Windows Phone 8, something we are very excited to introduce to our Windows users.

Our team has been focused on creating a beautiful and comprehensive Hulu Plus experience that is optimized for Windows Phone 8. It is now available in the Windows Phone Store.

The app leverages Windows design principles that lend themselves elegantly to the rich content catalog and features on Hulu Plus. The clean and easy to navigate UI provides a visually engaging and intuitive experience.

Launching the app will present a panorama of clips, episodes and shows organized neatly for quick and easy access. Whether you want to binge on “Modern Family” or just need a quick dose of trending clips from “Late Night with Jimmy Fallon,” the main page has it all laid out for you. There are 6 content hubs – TV, Movies, Latino, Trailers and Kids, which promise non-stop entertainment, just a tap away.

As Chris Trager from “Parks and Rec” would say, “We literally know what you want…” We try our best to understand what our users want and suggest what they may like. Which is why you’ll see recommended shows and movies across the app. For example, if you’ve been binge-watching “Revenge,” we’ll have “Scandal” lined up for you next. Or you can search for whatever you are in the mood for using our advanced search option.

Your phone is always with you and we want to make sure that Hulu Plus is there to entertain you as you like it. If you were unable to finish up last night’s episode of “Community” on your Xbox or tablet, you can instantly resume where you left off using the Hulu Plus app for Windows Phone 8 on your bus ride to work. However, if you just have 15 minutes at lunch time, you can snack on top clips from the show page or add them to your queue for later.

If you are a TV junkie like us, our daily refreshed trending now clips and artfully curated editorial compilations on the latest and greatest of TV and pop culture will keep you in the know. Even when you are not in the app, we’ll keep you up to date with fresh off the boat episodes and TV shows via Live Tiles on your phone’s home screen, so you don’t miss a moment.

We hope you will enjoy the Hulu Plus experience on your Windows Phone 8, as much as we’ve enjoyed creating it. Download the app on your Windows Phone 8 from the Windows Phone Store and let us know what you think.

Last comment: about 10 hours ago 8 Comments

Springtime in NYC

April 30th, 2013 by Andy Forssell Acting CEO

For anyone who has anything to do with the TV business, spring means just one thing: Upfronts. Today during the Hulu Upfront, we shared the latest about the Hulu business—including growth metrics, new product innovation and upcoming content—with many of our advertising customers.

Overall, Hulu continues to grow very quickly. In Q1 of this year, we set new records for revenue, and for the first time ever, Hulu viewers streamed more than 1 billion content videos in a single quarter.

Hulu Plus
Subscriptions to Hulu Plus, our ad-supported subscription service, doubled in 2012. Hulu Plus continues to grow at an extremely fast rate; in Q1 2013, Hulu Plus surpassed 4 million subscribers—setting new records for subscriber additions. Our subscribers to date (we exited private beta and officially launched in November 2010):

Mobile viewing is growing at a significant rate and will account for approximately 15% of Hulu’s consumed videos in 2013-2014. For context, mobile viewing was nonexistent on our service only two years ago. Living room viewing is also growing; it currently accounts for 29% of Hulu’s content consumption, and 80% of Hulu Plus subscribers have watched with someone else.

Advertising
Our advertising mission is to be the world’s most effective video advertising service, and we are well on our way. According to comScore, Hulu is #1 in engagement among top ad supported sites. Hulu viewers stay with us for 45 minutes per session—without fast-forwarding or skipping ads. Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S. Our reasonable ad load drives the highest recall and awareness for brands, which results in higher effectiveness for the video ads.

Content
We are so excited about the momentum and growth Hulu has experienced in bringing new, first run television franchises to our audiences. During the Upfront, we announced two new shows coming exclusively to Hulu:

From writer/director Nancy Hower and writer/star John Lehr, “Quick Draw” is a comedic half-hour western set in 1875 that centers on a Harvard-educated sheriff and his quest to introduce the emerging science of forensics to an unruly Kansas town. Though the citizens of Great Bend, Kansas are generally unimpressed with Sheriff Hoyle’s (Lehr) educational pedigree, they come to appreciate his sharp mind and sharper shooting as he and his reluctant Deputy Eli (Nick Brown) hunt down robbers,murderers, and the dangerous riff-raff that have plagued the town for years. The series is co-created and executive produced by Nancy Hower and John Lehr (“10 Items or Less,” “Jailbait”) and co-executive produced by Keith Raskin (“Key & Peele,” “The League”). “Quick Draw” is coming to Hulu and Hulu Plus in the Summer of 2013, and you can watch a trailer here now: http://www.hulu.com/quick-draw

“East Los High” is not your typical high school.  Dance, sex, romance and mystery are at the heart of thisinner city school in East L.A. where two teenage cousins, Jessie, a 16-year-old virgin, and Maya, a troubled runaway with a violent past, fall in love with Jacob, a popular football player.  With this forbidden love triangle, Maya, Jessie and Jacob, along with their close friends, must face true-to-life decisions throughout a turbulent year that will mark their lives forever. A Hulu Exclusive Series, “East Los High” features an all Latino cast, director, writers and creators—many hailing from East L.A. More than 15 leading public health organizations such as Advocates for Youth, Voto Latino, California Family Health Council and Legacy LA, among others, advised on the scripts and content to address teen issues related to relationships and sexuality in a meaningful way. “East Los High” is the first English-language drama series made for this under served audience.

“Quick Draw” and “East Los High” join the nine other Hulu Original Series and Hulu Exclusive Series that will be premiering as part of Hulu’s Summer Slate 2013, including “The Awesomes,” “Behind the Mask,” “The Wrong Mans,” “Mother Up!,” “Pramface” (season two) “Prisoners of War” (season two), “The Only Way is Essex” (season four), “Braquo” (season two), and “Moone Boy.”

Lastly, we are proud to offer new daily, half hour episodes of two of the longest running, storied, and respected TV franchises: “All My Children” and “One Life To Live.” Both premiered on Hulu and Hulu Plus yesterday.

The entire Hulu team is incredible grateful for the opportunity to build and innovate on behalf of our customers each and every day. Thank you for your belief in us as we continue to build a world-class company.

-Andy

Last comment: about 14 hours ago 13 Comments